Creating Effective Customer Personas for Digital Marketing Success
Customer personas or buyer personas are representations of ideal customers, providing a glimpse into the characteristics …
Understanding the Customer Journey vs. Customer Experience : A Tale of Two Pathways
Once upon a time, in the bustling marketplace of the business world, there were two distinct paths that customers would …
Unveiling the Essence of Micro-Moments: A Marketing journey into 2024
In the ever-evolving world of modern marketing, there is one concept that stands out and shapes the way brands connect w …
Unleashing the Power of Brand Storytelling: Elevate Your Marketing with the Seven Basic Plots
Brands in the vast realm of marketing strive to capture attention and loyalty of their audience. One of the most effecti …
Why CRM is the Game-Changer in Challenging Startup Investment Climate
Hello fellow entrepreneurs and startup enthusiasts! Startups face various challenges in their journey towards success, b …
Ecosystem-Augmented Organizations
In nature, ecosystems and life are inseparable. Ecosystems create the space where life thrives, and the life that inhabi …
11 Booming Digital Revenue Models
Booming Digital Revenue Models (illustration by Julio blog) A winning "Business Model" is one that generates revenue for …
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How to build multichannel chatbots for your business?
Digital transformation and marketing chatbots Digital transformation is becoming mandatory for businesses. 2020 has taug …
Performars and Personalization in Marketing
Recap of Previous Blog As discussed in the previous blog on Personalization, it is a type of marketing where the needs a …
Rethinking The Future
A short read that may help you to create a future full of innovation. We are living in an interesting time in human hist …
