How companies use DAM - Digital Asset Management Best Practices

In today's fast-paced digital landscape, market leaders continuously push the boundaries of innovation in Digital Asset Management (DAM). By exploring the unique use cases of industry giants, we gain valuable insights into how they leverage cutting-edge technologies to streamline operations and enhance customer experiences.

From Getty Images' seamless integration with Brandfolder to Water For People's transformation from unreliable shared drives to a robust DAM solution, each company showcases a distinct approach to managing digital assets. These examples highlight the versatility and adaptability of DAM systems and underscore the importance of choosing the right partner to meet specific business needs.

As we delve deeper into these success stories, it becomes evident that effective digital asset management is a cornerstone of modern business strategy, driving efficiency and fostering innovation across various sectors.

Getty Images

Getty Images, along with its 750,000 customers worldwide, utilizes Brandfolder's DAM to efficiently organize and distribute millions of digital assets.

"Collaborating with Brandfolder's product, sales, engineering, and customer support teams has been highly productive. We value their readiness to integrate features into their platform that are essential for our customers. We appreciate the continuous capability to provide our customers with a top-tier DAM, supported by a partner who comprehends our business and our customers' needs," explains Peter Orlowsky, Senior VP of Partnerships.

Together, Getty Images and Brandfolder developed the Getty Images Media Manager Powered by Brandfolder, enabling Getty's customers to effortlessly organize, manage, control, distribute, and evaluate all digital assets in a secure and reliable environment.

The outcome: The world's finest visual content, enhanced by Brandfolder's top-rated DAM features, serving customers of all sizes globally.

Read the full Getty Images + Brandfolder story.

Water For People

Before adopting Brandfolder, the Water For People team relied on a shared drive that was notoriously unreliable for organizing their digital assets. As time went on, accessing this drive became problematic for their global team. With the implementation of Brandfolder, the team can now consistently ensure that on-brand materials are readily available and accessible to their entire global team.

"The greatest advantage of Brandfolder is having a single resource that our external partners can use to find what they need. It's a link they've had for years, one that remains constant. We can easily update information as necessary," explains Julie Kauffman, Business Development Manager.

Read the full Water For People + Brandfolder story.

DUO Security

With Brandfolder, clients can access the latest images and templates instantly, which is crucial for serving global customers around the clock.

"Brandfolder has saved us approximately 10 hours of production time worldwide by allowing us to confidently direct people to the assets in an intuitive manner," says Brandon Nalband, Creative Operations Manager.

Read the full DUO Security + Brandfolder story.

Is it time for you to implement a digital asset management solution?

If you're seeking an improved method to handle digital assets, oversee publishing rights, and ensure brand consistency, it's time to explore a DAM solution. Ready to gain control over your assets?

Learn more about Brandfolder today.