--- title: Performars and Personalization in Marketing description: Personalization, preferences of individual consumers are taken into consideration and tailored. image: https://revenuefy.io/hubfs/%E1%84%89%E1%85%B3%E1%84%8F%E1%85%B3%E1%84%85%E1%85%B5%E1%86%AB%E1%84%89%E1%85%A3%E1%86%BA%202020-03-05%20%E1%84%8B%E1%85%A9%E1%84%92%E1%85%AE%204.22.12.png --- [![Revenuefy white-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20white-2.png?width=200&height=40&name=Revenuefy%20white-2.png "Revenuefy white-2")](https://revenuefy.io/?hsLang=en) [![Revenuefy logo-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20logo-2.png?width=200&height=40&name=Revenuefy%20logo-2.png "Revenuefy logo-2")](https://revenuefy.io/?hsLang=en) - [Persona](https://revenuefy.io/persona) - Experience - [Grow](https://revenuefy.io/grow) - Work More results En - English - [한국어](https://revenuefy.io/ko/persona) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) - [페르소나](https://revenuefy.io/ko/persona) - [고객경험](https://revenuefy.io/ko/cx) - [매출성장](https://revenuefy.io/ko/grow) - [일하는 방식](https://revenuefy.io/ko/work) [문의하기](https://www.performars.com/ko/contact?hsLang=en) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Personalized Marketing](https://revenuefy.io/persona/tag/personalized-marketing) # Performars and Personalization in Marketing [![Anita Emefa](https://revenuefy.io/hs-fs/hubfs/SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg?width=40&height=40&name=SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg)](https://revenuefy.io/persona/author/anita-emefa-hato) by [Anita Emefa](https://revenuefy.io/persona/author/anita-emefa-hato) 3 min read 20년 4월 21일 ## **Recap of Previous Blog** As discussed in the [previous blog](https://revenuefy.io/eng/personalizationinmarketing?hsLang=en) on Personalization, it is a type of marketing where the needs and preferences of individual consumers are taken into consideration and tailored so that the right product or services are marketed to them at the right time. It was also made mentioned that digital marketing companies take advantage of the wealth of data they have access to from the internet, and use them to personalize ads for their target audience. So the question now is how do we get these done at Performars? ## **Our business at Performars** At Performars, a variety of strategies, tools and technologies are used to provide a successful digital marketing service. Among which is personalization marketing. You may have heard about **HubSpot, GA, MixPanel, Marketing Chatbot, Customer survey tools** etc. [**HubSpot**](https://www.performars.com/hubspot?hsLang=en) is an all-in-one inbound sales and marketing solution that consists of tools for marketing, sales and service which helps businesses communicate with leads and customers. The above-mentioned tools are just some of the many ground breaking and advanced technologies we use, together with our secret sauce and superpowers to provide better services to our cherished clients.   ![Personalized marketing](https://revenuefy.io/hubfs/Character/inboundrella_Martechie_logo_blue.png) ## **Our Tools & Processes** To explain further, we utilize HubSpot because it is a reliable sales and marketing solution that consist of several tools that can help manage your business and drive sales. The solution comprises of tools for finding, converting, managing and nurturing leads. There are also other tools for delighting your customers, analyzing and calculating ROI, and tools for managing a growing team. You may find details to this by clicking the link: [https://www.hubspot.com/internet-marketing-company/products-list](https://www.hubspot.com/internet-marketing-company/products-list)   ![Personalized marketing](https://revenuefy.io/hubfs/hubspot%20logo%20orange%20background.jpg)   [MixPanel](https://www.performars.com/mixpanel?hsLang=en)on the other hand is a user behavior analysis platform that is used to track user behavior in real-time on any platform and **provide credible and trustworthy data** in the **shortest possible time**.   ![Personalized marketing](https://revenuefy.io/hubfs/mixpanel%20logo1.png)   ## **Hearing from Our Client's Customers** As **Philip Kotler** once said and I quote, "**The best ad is a SATISFIED CUSTOMER**". We at Performars cannot emphasize this enough. Therefore, another most important process we carry out to ensure better services for our clients is to conduct **customer surveys**. Have you by any chance heard of **NPS** ( **Net Promoter Score** )?. This one of the vital tools that we utilize to access, explore, gather data and useful insights from customers that use our client's services. Hearing directly from these customers is very important to us. Be it a positive or negative feedback helps us to provide better and realistic services to them by providing our clients these useful data, insights, and forecasts to prepare them to satisfy their customers which in turn is a **win-win for everybody**. I hope you get the flow? Long story short, **Customer Satisfaction** is one of our primary goals in this business!   ![Personalized marketing](https://revenuefy.io/hs-fs/hubfs/Imported_Blog_Media/nps.png?width=699&name=nps.png) ## **Our Point of View** For Performars, basically, HubSpot, GA, Customer surveys and MixPanel helps us to understand your customers, we then use HubSpot again together with MixPanel, Marketing Chatbots to create engagement with your target audience through processes such as persona development for **personalization marketing** and finally user behavior technology for execution. ![Personalized marketing](https://revenuefy.io/hubfs/%E1%84%89%E1%85%B3%E1%84%8F%E1%85%B3%E1%84%85%E1%85%B5%E1%86%AB%E1%84%89%E1%85%A3%E1%86%BA%202020-03-05%20%E1%84%8B%E1%85%A9%E1%84%92%E1%85%AE%204.22.12.png)   ## Check out the summary video below:   [![Persona Development](https://no-cache.hubspot.com/cta/default/3384735/ed155074-2825-4d5e-a070-48724912959c.png)](https://cta-redirect.hubspot.com/cta/redirect/3384735/ed155074-2825-4d5e-a070-48724912959c)   #### Share this [Share on Twitter](https://twitter.com/share?url=https://revenuefy.io/persona/performars-and-personalization-in-marketing&text=Performars%20and%20Personalization%20in%20Marketing) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://revenuefy.io/persona/performars-and-personalization-in-marketing&t=Performars%20and%20Personalization%20in%20Marketing) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://revenuefy.io/persona/performars-and-personalization-in-marketing&t=Performars%20and%20Personalization%20in%20Marketing) Previous story [← Rethinking The Future](https://revenuefy.io/persona/rethinking-the-future?hsLang=en) Next story [How to build multichannel chatbots for your business? →](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now-0?hsLang=en) ### You May Also Like These Related Stories [What Companies Need to Know About Personalization in Marketing](https://revenuefy.io/persona/personalizationinmarketing?hsLang=en) ![personalized marketing](https://revenuefy.io/hubfs/social-suggested-images/dmi-uploads.imgix.netgeneral6-Things-to-Know-Before-Embarking-on-Digital-Transformation---Blog.jpg) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) #### What Companies Need to Know About Personalization in Marketing 20년 3월 09일 4 min read [Performars partners with Mixpanel, a global leader in product analytics](https://revenuefy.io/persona/mixpanelasiapartner?hsLang=en) ![mixpanel Korea partner](https://revenuefy.io/hubfs/mixpanel-logo.png) [Performars](https://revenuefy.io/persona/tag/performars) #### Performars partners with Mixpanel, a global leader in product analytics 20년 3월 18일 2 min read [We are ALL different, that is WHY marketing has to be personalized](https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized?hsLang=en) ![collection of various make up powder samples on white background](https://revenuefy.io/hubfs/collection%20of%20various%20make%20up%20powder%20samples%20on%20white%20background.jpeg) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) #### We are ALL different, that is WHY marketing has to be personalized 18년 9월 17일 2 min read ### Get Email Notifications ### No Comments Yet Let us know what you think #### ![Revenuefy](https://revenuefy.io/hs-fs/hubfs/Revenuefy.png?width=100&height=100&name=Revenuefy.png) #### **About Revenuefy** Revenuefy is a RevOps specialized blog that provides insights for revenue growth. 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