--- title: Embrace persona marketing | Digital Marketing description: Digital Marketing | Embrace your activities to adapt to your target persona. --- [![Revenuefy logo-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20logo-2.png?width=200&height=40&name=Revenuefy%20logo-2.png "Revenuefy logo-2")](https://revenuefy.io?hsLang=en) [![Revenuefy logo-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20logo-2.png?width=200&height=40&name=Revenuefy%20logo-2.png "Revenuefy logo-2")](https://revenuefy.io/?hsLang=en) - [Persona](https://revenuefy.io/persona) - Experience - [Grow](https://revenuefy.io/grow) - Work More results en - English - [한국어](https://revenuefy.io/ko/persona) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) - [페르소나](https://revenuefy.io/ko/persona) - [고객경험](https://revenuefy.io/ko/cx) - [매출성장](https://revenuefy.io/ko/grow) - [일하는 방식](https://revenuefy.io/ko/work) [문의하기](https://www.performars.com/ko/contact?hsLang=en) # Digital Marketing [All Topics](https://revenuefy.io/persona) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Persona Marketing](https://revenuefy.io/persona/tag/persona-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) [chatbot](https://revenuefy.io/persona/tag/chatbot) [CRM](https://revenuefy.io/persona/tag/crm) [Digital Transformation](https://revenuefy.io/persona/tag/digital-transformation) [Digital marketing strategy](https://revenuefy.io/persona/tag/digital-marketing-strategy) [Marketing persona](https://revenuefy.io/persona/tag/marketing-persona) [Customer persona](https://revenuefy.io/persona/tag/customer-persona) [Global Marketing](https://revenuefy.io/persona/tag/global-marketing) [Personalized Marketing](https://revenuefy.io/persona/tag/personalized-marketing) [buyer persona](https://revenuefy.io/persona/tag/buyer-persona) [customer journey](https://revenuefy.io/persona/tag/customer-journey) [Bloomreach](https://revenuefy.io/persona/tag/bloomreach) [Content Marketing](https://revenuefy.io/persona/tag/content-marketing) [Gen Z](https://revenuefy.io/persona/tag/gen-z) [Hubspot](https://revenuefy.io/persona/tag/hubspot) [Ideal Customer Profile](https://revenuefy.io/persona/tag/ideal-customer-profile) [Jobs To Be Done](https://revenuefy.io/persona/tag/jobs-to-be-done) [Korea market entry](https://revenuefy.io/persona/tag/korea-market-entry) [Line webtoon](https://revenuefy.io/persona/tag/line-webtoon) [Marketing Case Study](https://revenuefy.io/persona/tag/marketing-case-study) [Marketing hourglass](https://revenuefy.io/persona/tag/marketing-hourglass) [RevOps](https://revenuefy.io/persona/tag/revops) [Startups](https://revenuefy.io/persona/tag/startups) [Storytelling](https://revenuefy.io/persona/tag/storytelling) [VC](https://revenuefy.io/persona/tag/vc) [micro-moment](https://revenuefy.io/persona/tag/micro-moment) [segmentation](https://revenuefy.io/persona/tag/segmentation) ### [How to build multichannel chatbots for your business?](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now-0) Digital transformation and marketing chatbots Digital transformation is becoming mandatory for businesses. 2020 has taug … [Read Story](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now-0) [![Saeed Shodavlat](https://revenuefy.io/hs-fs/hubfs/Performartian/10.%20Website_Team%20pictures/Saeed.png?width=40&height=40&name=Saeed.png)](https://revenuefy.io/persona/author/saeed-shodavlat) by [Saeed Shodavlat](https://revenuefy.io/persona/author/saeed-shodavlat) 4 min read 21년 1월 28일 [![How to build multichannel chatbots for your business\_Thumbnails](https://revenuefy.io/hubfs/Stock%20images/Closeup%20of%20keyboard%20and%20monitor%20of%20computer%20used%20by%20young%20man%20on%20wooden%20table.jpeg)](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now-0) [chatbot](https://revenuefy.io/persona/tag/chatbot) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) ### [Performars and Personalization in Marketing](https://revenuefy.io/persona/performars-and-personalization-in-marketing) Recap of Previous Blog As discussed in the previous blog on Personalization, it is a type of marketing where the needs a … [Read Story](https://revenuefy.io/persona/performars-and-personalization-in-marketing) [![Anita Emefa](https://revenuefy.io/hs-fs/hubfs/SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg?width=40&height=40&name=SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg)](https://revenuefy.io/persona/author/anita-emefa-hato) by [Anita Emefa](https://revenuefy.io/persona/author/anita-emefa-hato) 3 min read 20년 4월 21일 [![personalization marketing](https://revenuefy.io/hubfs/%E1%84%89%E1%85%B3%E1%84%8F%E1%85%B3%E1%84%85%E1%85%B5%E1%86%AB%E1%84%89%E1%85%A3%E1%86%BA%202020-03-05%20%E1%84%8B%E1%85%A9%E1%84%92%E1%85%AE%204.22.12.png)](https://revenuefy.io/persona/performars-and-personalization-in-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Personalized Marketing](https://revenuefy.io/persona/tag/personalized-marketing) ### [Excel in Customer Intimacy by leveraging Chatbots](https://revenuefy.io/persona/excel-in-customer-intimacy-by-leveraging-chatbots) Recently I was working on the use case of chatbots for a startup company. They were interested in any interesting ideas … [Read Story](https://revenuefy.io/persona/excel-in-customer-intimacy-by-leveraging-chatbots) [![Saeed Shodavlat](https://revenuefy.io/hs-fs/hubfs/Performartian/10.%20Website_Team%20pictures/Saeed.png?width=40&height=40&name=Saeed.png)](https://revenuefy.io/persona/author/saeed-shodavlat) by [Saeed Shodavlat](https://revenuefy.io/persona/author/saeed-shodavlat) 4 min read 20년 3월 30일 [![marketing chatbot](https://revenuefy.io/hubfs/value%20discipline%20model.jpg)](https://revenuefy.io/persona/excel-in-customer-intimacy-by-leveraging-chatbots) [chatbot](https://revenuefy.io/persona/tag/chatbot) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) ### [Performars partners with Mixpanel, a global leader in product analytics](https://revenuefy.io/persona/mixpanelasiapartner) Global digital marketing company Performars has partnered with Mixpanel, a global leader in product analytics. This part … [Read Story](https://revenuefy.io/persona/mixpanelasiapartner) [![Performars](https://revenuefy.io/hs-fs/hubfs/Character/inboundrellaMartechie.png?width=40&height=40&name=inboundrellaMartechie.png)](https://revenuefy.io/persona/author/performars) by [Performars](https://revenuefy.io/persona/author/performars) 2 min read 20년 3월 18일 [![mixpanel Korea partner](https://revenuefy.io/hubfs/mixpanel-logo.png)](https://revenuefy.io/persona/mixpanelasiapartner) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) ### [What Companies Need to Know About Personalization in Marketing](https://revenuefy.io/persona/personalizationinmarketing) The fear of most companies starting, brands, service providers and those already in existence is usually, ‘how to market … [Read Story](https://revenuefy.io/persona/personalizationinmarketing) [![Anita Emefa](https://revenuefy.io/hs-fs/hubfs/SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg?width=40&height=40&name=SEVE9198%E1%84%89%E1%85%AE%E1%84%8C%E1%85%A5%E1%86%BC.jpg)](https://revenuefy.io/persona/author/anita-emefa-hato) by [Anita Emefa](https://revenuefy.io/persona/author/anita-emefa-hato) 4 min read 20년 3월 09일 [![personalized marketing](https://revenuefy.io/hubfs/social-suggested-images/dmi-uploads.imgix.netgeneral6-Things-to-Know-Before-Embarking-on-Digital-Transformation---Blog.jpg)](https://revenuefy.io/persona/personalizationinmarketing) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Personalized Marketing](https://revenuefy.io/persona/tag/personalized-marketing) ### [Chatbot Marketing and Our Offerings](https://revenuefy.io/persona/chatbot-marketing-and-our-offerings) Last time I wrote about a brief history of chatbots and their current state. The industry is growing so rapidly that it … [Read Story](https://revenuefy.io/persona/chatbot-marketing-and-our-offerings) [![Saeed Shodavlat](https://revenuefy.io/hs-fs/hubfs/Performartian/10.%20Website_Team%20pictures/Saeed.png?width=40&height=40&name=Saeed.png)](https://revenuefy.io/persona/author/saeed-shodavlat) by [Saeed Shodavlat](https://revenuefy.io/persona/author/saeed-shodavlat) 3 min read 20년 2월 21일 [![](https://revenuefy.io/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg)](https://revenuefy.io/persona/chatbot-marketing-and-our-offerings) [chatbot](https://revenuefy.io/persona/tag/chatbot) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) ### [Prince Harry starting a new job in South Korea?](https://revenuefy.io/persona/prince-harry-start-a-new-job-in-south-korea) On January 8 2020, Prince Harry announced to the general public that, he is going to be independent from the British roy … [Read Story](https://revenuefy.io/persona/prince-harry-start-a-new-job-in-south-korea) [![Performars](https://revenuefy.io/hs-fs/hubfs/Character/inboundrellaMartechie.png?width=40&height=40&name=inboundrellaMartechie.png)](https://revenuefy.io/persona/author/performars) by [Performars](https://revenuefy.io/persona/author/performars) 1 min read 20년 2월 10일 [![Prince Harry\_performars](https://revenuefy.io/hubfs/gettyimages-880232960-1580475579.jpg)](https://revenuefy.io/persona/prince-harry-start-a-new-job-in-south-korea) [Global Marketing](https://revenuefy.io/persona/tag/global-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) ### [Chatbots; overpromised and underdelivered. What has changed now?](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now) History of Chatbot In 1950 Alan Turing proposed that a machine is intelligent if it is indistinguishable from a human du … [Read Story](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now) [![Saeed Shodavlat](https://revenuefy.io/hs-fs/hubfs/Performartian/10.%20Website_Team%20pictures/Saeed.png?width=40&height=40&name=Saeed.png)](https://revenuefy.io/persona/author/saeed-shodavlat) by [Saeed Shodavlat](https://revenuefy.io/persona/author/saeed-shodavlat) 3 min read 20년 2월 06일 [![smart chatbot](https://revenuefy.io/hubfs/Stock%20images/Live%20Chat%20Button%20on%20Modern%20Computer%20Keyboard.%20(v1).jpeg)](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now) [chatbot](https://revenuefy.io/persona/tag/chatbot) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) [Marketing Technology](https://revenuefy.io/persona/tag/marketing-technology) ### [We are ALL different, that is WHY marketing has to be personalized](https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized) Suppose you are interested in buying a sunscreen. Your skin type is relatively oily. When you walk into cosmetic shop, y … [Read Story](https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized) [![Nikki Son](https://app.hubspot.com/settings/avatar/0819beabb3776ab2f9358f7278d2edaf)](https://revenuefy.io/persona/author/nikki-son) by [Nikki Son](https://revenuefy.io/persona/author/nikki-son) 2 min read 18년 9월 17일 [![collection of various make up powder samples on white background](https://revenuefy.io/hubfs/collection%20of%20various%20make%20up%20powder%20samples%20on%20white%20background.jpeg)](https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) ### [What is Inbound Marketing?](https://revenuefy.io/persona/what-is-inbound-marketing) The internet has come a long way since it begun. In 2018, at least 53% of the world population are active internet users … [Read Story](https://revenuefy.io/persona/what-is-inbound-marketing) [![Richard Jo](https://revenuefy.io/hs-fs/hubfs/Performartian/10.%20Website_Team%20pictures/Richard-Jo.png?width=40&height=40&name=Richard-Jo.png)](https://revenuefy.io/persona/author/richard-jo) by [Richard Jo](https://revenuefy.io/persona/author/richard-jo) 2 min read 18년 9월 10일 [![Marketing Concept. Marketing Word on Blue Computer Button.](https://revenuefy.io/hubfs/Marketing%20Concept.%20Marketing%20Word%20on%20Blue%20Computer%20Button..jpeg)](https://revenuefy.io/persona/what-is-inbound-marketing) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) Load More Stories   #### ![Revenuefy](https://revenuefy.io/hs-fs/hubfs/Revenuefy.png?width=100&height=100&name=Revenuefy.png) #### **About Revenuefy** Revenuefy is a RevOps specialized blog that provides insights for revenue growth. Explore trends and valuable information on customer personas, customer experience, smart growth strategies, and innovative ways of working. 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Tech.](https://www.performars.com/revops?hsLang=en) - [HubSpot](https://www.performars.com/revops/hubspot?hsLang=en) - [Smartsheet](https://www.performars.com/revops/smartsheet?hsLang=en) - [ON24](https://www.performars.com/revops/on24?hsLang=en) - [SEMRUSH](https://www.performars.com/revops/semrush?hsLang=en) - [Bloomreach](https://www.performars.com/revops/bloomreach?hsLang=en) - [FMM new](https://www.performars.com?hsLang=en) Resources - [Website grader](https://www.performars.com/website-grader?hsLang=en) - [Marketing budget planner](https://www.performars.com/marketing_budget_planner?hsLang=en) - [Marketing guide](https://www.performars.com/growth-marketing-guideline?hsLang=en) - [Case Study](https://www.performars.com/case-study?hsLang=en) Copyright © 2026 Performars, Inc. - [Terms](https://www.performars.com/ko/legal?hsLang=en) - [Privacy](https://www.performars.com/ko/privacypolicy?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3384735.fs1.hubspotusercontent-na1.net/hubfs/3384735/Personalization%20Part%202%20Eng_final.mp4", "dateModified" : "2022-05-27T23:47:51.638Z", "duration" : "PT51S", "height" : 1080, "name" : "Personalization Part 2 Eng_final", "thumbnailUrl" : "https://www.performars.com/hubfs/Personalization%20Part%202%20Eng_final.mp4/medium.jpg", "uploadDate" : "2020-03-26T14:44:47.695Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3384735.fs1.hubspotusercontent-na1.net/hubfs/3384735/Personalization%20Summary%20Video_SNS.mp4", "dateModified" : "2022-06-17T15:45:34.090Z", "duration" : "PT55S", "height" : 2160, "name" : "Personalization Summary Video_SNS", "thumbnailUrl" : "https://www.performars.com/hubfs/Personalization%20Summary%20Video_SNS.mp4/medium.jpg", "uploadDate" : "2020-03-10T02:52:17.650Z", "width" : 3840 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://3384735.fs1.hubspotusercontent-na1.net/hubfs/3384735/Performars%20make%20a%20job%20offer%20to%20Prince%20Harry.mp4", "dateModified" : "2022-05-27T23:47:28.565Z", "description" : "퍼포마스가 영국 해리왕자에게 디지털마케팅 세일즈 디렉터 포지션을 제안했습니다.", "duration" : "PT2M18S", "height" : 720, "name" : "퍼포마스, 해리왕자에게 입사제안하다", "thumbnailUrl" : "https://www.performars.com/hubfs/Performars%20make%20a%20job%20offer%20to%20Prince%20Harry.mp4/medium.jpg", "uploadDate" : "2020-02-06T05:39:43.508Z", "width" : 1280 } ```