Richard Jo

Richard Jo

CEO & Founder at Performars “If you think you can you can. and if you think you can't you're right” Hands-on experience from strategy shaping to business operations in a cross-cultural market environment. Senior trainer at Richardson. Cross-cultural competence Coach. Worked at IBM, Deloitte, Gartner, GfK, Fuji Xerox.

Posts by Richard Jo

Understanding Cultural Sensitivity in cross-cultural healthcare marketing

In the ever-evolving world of healthcare, understanding and implementing cultural sensitivity in messaging is crucial fo …

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2 min read
Aug 26, 2025 5:00:00 AM

Medical Device Marketing Strategy: From Clinical Evidence To Global Market Penetration

Unlock the secrets to successfully marketing medical devices from clinical validation to achieving worldwide market pres …

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2 min read
Aug 21, 2025 5:00:00 AM

HIPAA vs GDPR: Navigating Key Differences for Healthcare Marketers

In an increasingly digital world, healthcare marketers must navigate complex regulations like HIPAA and GDPR to ensure c …

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2 min read
Aug 19, 2025 5:00:00 AM

Global Healthcare Marketing Excellence

In the ever-evolving landscape of global healthcare, mastering marketing excellence is key to reaching and resonating wi …

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3 min read
Aug 15, 2025 3:06:25 PM

DAM vs CMS: Key Differences and Their Collaboration

Digital asset management (DAM) software and a content management system (CMS) serve different purposes, yet they work to …

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5 min read
May 3, 2025 2:00:00 AM

Mastering the SDR Role: Essential Skills and Success Tips

In this post, I'll explain what SDR sales are and clarify the role of an SDR. Then, I'll explore the essential skills ev …

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16 min read
Apr 22, 2025 11:15:00 PM

Sustainable Growth Strategies: NRR and Sustainable Revenue in SaaS

Net Revenue Retention (NRR) is a key metric that measures the recurring revenue generated from existing customers over a …

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6 min read
Jun 7, 2024 8:00:00 PM

Revolutionizing Global Content Marketing with HubSpot Content Hub

Explore the lessons from a successful global content marketing case study and uncover the revolutionary effects of HubSp …

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4 min read
Apr 13, 2024 12:27:35 PM

RevOps Implementation Guide for Success

Revenue Operations (RevOps) is a holistic approach to aligning sales, marketing, and customer service departments within …

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4 min read
Apr 8, 2024 8:30:00 PM

The Buzz around HubSpot: Why Users Love It as a CRM

Hey there, tech-savvy marketers and business owners! Today, we're diving into customer relationship management (CRM) and …

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3 min read
Dec 24, 2023 8:55:11 PM