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Global digital marketing company Performars has partnered with Mixpanel, a global leader in product analytics. This partnership will allow Performars to help its customers in Korea and across Asia to grow their business by understanding why users convert, engage, and retain.
With this partnership, Performars will be able to deliver a unique and more data-driven marketing strategy for digital brands in Asia and Korea. Performars’ customers can enjoy the advanced agile process of marketing persona development with customer journey mapping by continuously improving strong user storytelling from product design to marketing campaigns.
"I am very excited to partner with Mixpanel," says Ray Choi, director for marketing insight at Performars."I am very confident that Performars and Mixpanel can provide more useful product analytics services to our customers in Korea and Asia."
“Performars has a strong track record of helping its customers deliver top notch digital experiences across channels. We’re very excited to work with them, as a certified partner in Korea, to help customers drive innovation in their digital products,” says Edward Kong, Mixpanel’s Head of Channel Alliances, APAC
With Mixpanel, organizations can collect accurate customer and product data, identify key trends with the data, and understand why the trends are occurring. With these key insights, companies can then set goals for improvements based on the trends, create hypotheses on how the improvements can be achieved, and then run product experiments, messaging and personalization to test these hypotheses.
This is especially critical for organizations that have a website or app as their main product. With the ability to get a deep understanding of how users engage with the product, organizations can improve on customer conversions, continuously delighting them and turning them into evangelists for their product.
Mixpanel has more than 26,000 customers globally, including Samsung, BMW, Viber, KKday, and Twitter. The software is deployed in 250,000 apps and websites worldwide. There 9 trillion user events analyzed annually.
About Mixpanel
Mixpanel's mission is to increase the rate of innovation by helping companies build better products through data. With our market-leading product analytics solution, product teams can analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Twitter, and Ancestry. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, Amsterdam, and Singapore. For more information, visit: www.mixpanel.com.
Performars
Headquartered in Korea, Performars is an Asian digital marketing group that provides data-driven marketing services and digital solutions to clients across international markets. By analyzing marketing personas, Performars adapts agile marketing strategies followed by proven implementation methodologies for personalized digital marketing. Performars serves companies who want to grow in Asia without Asia local expertise via risk-free MPO (Marketing Process Outsourcing) service so that clients can easily equip themselves with qualified Asia digital marketing capability for their team.
