--- title: We are ALL different, that is WHY marketing has to be personalized description: Each person wants to be acknowledged as an unique existent. This is why marketing strategy needs to be ‘personalized’. image: https://revenuefy.io/hubfs/collection%20of%20various%20make%20up%20powder%20samples%20on%20white%20background.jpeg --- [![Revenuefy white-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20white-2.png?width=200&height=40&name=Revenuefy%20white-2.png "Revenuefy white-2")](https://revenuefy.io/?hsLang=en) [![Revenuefy logo-2](https://revenuefy.io/hs-fs/hubfs/Revenuefy%20logo-2.png?width=200&height=40&name=Revenuefy%20logo-2.png "Revenuefy logo-2")](https://revenuefy.io/?hsLang=en) - [Persona](https://revenuefy.io/persona) - Experience - [Grow](https://revenuefy.io/grow) - Work More results En - English - [한국어](https://revenuefy.io/ko/persona) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) [Contact us](https://www.performars.com/contact?hsLang=en) - [페르소나](https://revenuefy.io/ko/persona) - [고객경험](https://revenuefy.io/ko/cx) - [매출성장](https://revenuefy.io/ko/grow) - [일하는 방식](https://revenuefy.io/ko/work) [문의하기](https://www.performars.com/ko/contact?hsLang=en) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) [Performars](https://revenuefy.io/persona/tag/performars) [Digital Marketing](https://revenuefy.io/persona/tag/digital-marketing) # We are ALL different, that is WHY marketing has to be personalized [![Nikki Son](https://app.hubspot.com/settings/avatar/0819beabb3776ab2f9358f7278d2edaf)](https://revenuefy.io/persona/author/nikki-son) by [Nikki Son](https://revenuefy.io/persona/author/nikki-son) 2 min read 18년 9월 17일 Suppose you are interested in buying a sunscreen. Your skin type is relatively oily. When you walk into cosmetic shop, you would not pick up a product that emphasizes ‘oily’ function. On the other hand, a person who has dry skin would want that exact product. ![collection of various make up powder samples on white background](https://revenuefy.io/hs-fs/hubfs/collection%20of%20various%20make%20up%20powder%20samples%20on%20white%20background.jpeg?width=1000&name=collection%20of%20various%20make%20up%20powder%20samples%20on%20white%20background.jpeg) Just like the ever-changing trends in beauty products, marketing trends continuously transform too. Previously, marketing messages was simple - put the exact same messages on every marketing message and target the masses. These messages usually emphasize the goodness or value of the product. However, these days, there are tons of similar products or services in the market and customer\`s needs vary more than ever. The same message to everyone has lost its charm. We are all different human beings. We have different thoughts, hobbies, and lifestyles. Each person wants to be acknowledged as an unique existent. This is why marketing strategy needs to be ‘personalized’.   ## Here comes the persona! Your potential client To do personalized marketing, ‘segmentation’ should first be done. Segmentation means ‘defining customers’ by collecting, tracking and analyzing the behavior of consumers. When this is done, it becomes what we call the ‘Persona’. Persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Persona mostly includes behavior patterns, demographics, goals, skills, attitudes, and the environment. When persona has been made, it is time to lure them out to buy your product by giving them right messages and content. Ultimately, make them your customers. ![Hand with marker writing the word Performance](https://revenuefy.io/hs-fs/hubfs/Hand%20with%20marker%20writing%20the%20word%20Performance.jpeg?width=1000&name=Hand%20with%20marker%20writing%20the%20word%20Performance.jpeg) ## Tips for successful personalized marketing To do personalized marketing better, it is helpful to use marketing automation tools such as HubSpot. Why? Since there are plenty of channels such as web, mobile, email or more to put out a personalized content, it is crucial to manage them efficiently. HubSpot allows integration of all sources or pages related to your digital assets. Managing them in one platform makes your work more convenient and saves time. Also, you can use user behavior as an indication of marketing performance. Even if it does not translate into real revenue, you can observe and analyze detailed reasons on why that happened and learn from it. The ultimate goal of marketing is to increase your brand awareness in the mind of your users and keep them coming back for more. Therefore, by observing the return rate of visitors who visited during the marketing period, you could measure the effectiveness of the campaign and understand what works on the users or not during that period.   [![Marketing Process](https://no-cache.hubspot.com/cta/default/3384735/57752285-d3d1-4e27-bd37-8571372e3e03.png)](https://cta-redirect.hubspot.com/cta/redirect/3384735/57752285-d3d1-4e27-bd37-8571372e3e03)   #### Share this [Share on Twitter](https://twitter.com/share?url=https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized&text=We%20are%20ALL%20different,%20that%20is%20WHY%20marketing%20has%20to%20be%20personalized) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized&t=We%20are%20ALL%20different,%20that%20is%20WHY%20marketing%20has%20to%20be%20personalized) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://revenuefy.io/persona/we-are-all-different-that-is-why-marketing-has-to-be-personalized&t=We%20are%20ALL%20different,%20that%20is%20WHY%20marketing%20has%20to%20be%20personalized) Previous story [← What is Inbound Marketing?](https://revenuefy.io/persona/what-is-inbound-marketing?hsLang=en) Next story [Chatbots; overpromised and underdelivered. What has changed now? →](https://revenuefy.io/persona/chatbots-overpromised-and-underdelivered.-what-has-changed-now?hsLang=en) ### You May Also Like These Related Stories [What Companies Need to Know About Personalization in Marketing](https://revenuefy.io/persona/personalizationinmarketing?hsLang=en) ![personalized marketing](https://revenuefy.io/hubfs/social-suggested-images/dmi-uploads.imgix.netgeneral6-Things-to-Know-Before-Embarking-on-Digital-Transformation---Blog.jpg) [Inbound Marketing](https://revenuefy.io/persona/tag/inbound-marketing) #### What Companies Need to Know About Personalization in Marketing 20년 3월 09일 4 min read [Prince Harry starting a new job in South Korea?](https://revenuefy.io/persona/prince-harry-start-a-new-job-in-south-korea?hsLang=en) ![Prince Harry\_performars](https://revenuefy.io/hubfs/gettyimages-880232960-1580475579.jpg) [Global Marketing](https://revenuefy.io/persona/tag/global-marketing) #### Prince Harry starting a new job in South Korea? 20년 2월 10일 1 min read [Performars and Personalization in Marketing](https://revenuefy.io/persona/performars-and-personalization-in-marketing?hsLang=en) ![personalization marketing](https://revenuefy.io/hubfs/%E1%84%89%E1%85%B3%E1%84%8F%E1%85%B3%E1%84%85%E1%85%B5%E1%86%AB%E1%84%89%E1%85%A3%E1%86%BA%202020-03-05%20%E1%84%8B%E1%85%A9%E1%84%92%E1%85%AE%204.22.12.png) [Performars](https://revenuefy.io/persona/tag/performars) #### Performars and Personalization in Marketing 20년 4월 21일 3 min read ### Get Email Notifications ### No Comments Yet Let us know what you think #### ![Revenuefy](https://revenuefy.io/hs-fs/hubfs/Revenuefy.png?width=100&height=100&name=Revenuefy.png) #### **About Revenuefy** Revenuefy is a RevOps specialized blog that provides insights for revenue growth. 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