The Four Primary Social Personas Shaping Our Society's Progress
In the intricate structure of society, various roles intertwine to establish the bedrock of our communities and civiliza …
Persona Marketing with Jobs To Be Done - McDonald's Milkshake Case
Have you ever wondered how our product could be the solution to the pressing issues faced by your personas? In simple te …
Navigating Customer Journey: Strategies for Digital Marketing Success
The term 'Consumer Behavior Theory' has been around for over 120 years, focusing on understanding the customer's buying …
Creating Effective Customer Personas for Digital Marketing Success
Customer personas or buyer personas are representations of ideal customers, providing a glimpse into the characteristics …
Understanding the Customer Journey vs. Customer Experience : A Tale of Two Pathways
Once upon a time, in the bustling marketplace of the business world, there were two distinct paths that customers would …
Unveiling the Essence of Micro-Moments: A Marketing journey into 2024
In the ever-evolving world of modern marketing, there is one concept that stands out and shapes the way brands connect w …
Unleashing the Power of Brand Storytelling: Elevate Your Marketing with the Seven Basic Plots
Brands in the vast realm of marketing strive to capture attention and loyalty of their audience. One of the most effecti …
Why CRM is the Game-Changer in Challenging Startup Investment Climate
Hello fellow entrepreneurs and startup enthusiasts! Startups face various challenges in their journey towards success, b …
What is Inbound Marketing?
The internet has come a long way since it begun. In 2018, at least 53% of the world population are active internet users …
Why is Going Digital Important?
The fast-paced technology advancements in the last few years have changed the world in many ways. It has affected the wa …
