Richard Jo

Richard Jo

CEO & Founder at Performars “If you think you can you can. and if you think you can't you're right” Hands-on experience from strategy shaping to business operations in a cross-cultural market environment. Senior trainer at Richardson. Cross-cultural competence Coach. Worked at IBM, Deloitte, Gartner, GfK, Fuji Xerox.

Posts by Richard Jo

Persona Documentation: The Revenue Game-Changer You're Getting Wrong

Unlock the true revenue potential of your marketing efforts with effective persona documentation. This guide reveals com …

Read Story

3 min read
25년 8월 28일

Healthcare ABM: Tailoring Campaigns for Success

Transform your healthcare marketing strategy with account-based marketing (ABM) to achieve unparalleled success in targe …

Read Story

2 min read
25년 8월 27일

A Guide to Healthcare Customer Journey Mapping

Discover how to effectively map the customer journey in healthcare, optimizing touchpoints and enhancing patient experie …

Read Story

3 min read
25년 8월 20일

How Buyer Personas Fuel Digital Content's U.S. Market Success :Webtoon

Naver Webtoon has become a major player in the evolving digital entertainment landscape, transforming global comic consu …

Read Story

4 min read
25년 5월 08일

U.S. SME Case Studies: Persona-Driven Market Entry in Korea

In today's globalized market, understanding and catering to local consumer preferences is crucial for international busi …

Read Story

8 min read
25년 5월 07일

Seven Persona Examples to Shape Your Ideal Customer

Gaining insights into your ideal customer is essential prior to initiating a marketing campaign. Developing personas is …

Read Story

7 min read
25년 5월 01일

The Four Primary Social Personas Shaping Our Society's Progress

In the intricate structure of society, various roles intertwine to establish the bedrock of our communities and civiliza …

Read Story

4 min read
25년 4월 24일

Persona Marketing with Jobs To Be Done - McDonald's Milkshake Case

Have you ever wondered how our product could be the solution to the pressing issues faced by your personas? In simple te …

Read Story

4 min read
24년 6월 10일

Navigating Customer Journey: Strategies for Digital Marketing Success

The term 'Consumer Behavior Theory' has been around for over 120 years, focusing on understanding the customer's buying …

Read Story

6 min read
24년 6월 06일

Creating Effective Customer Personas for Digital Marketing Success

Customer personas or buyer personas are representations of ideal customers, providing a glimpse into the characteristics …

Read Story

3 min read
24년 6월 06일