Richard Jo

CEO & Founder at Performars “If you think you can you can. and if you think you can't you're right” Hands-on experience from strategy shaping to business operations in a cross-cultural market environment. Senior trainer at Richardson. Cross-cultural competence Coach. Worked at IBM, Deloitte, Gartner, GfK, Fuji Xerox.

Persona Marketing

Understanding the Customer Journey vs. Customer Experience : A Tale of Two Pathways

Explore the Customer Journey and Customer Experience, two distinct paths that customers embark...

Persona Marketing

Unveiling the Essence of Micro-Moments: A Marketing journey into 2024

Explore the significance and predictions of micro-moments in 2024, from empowering consumers to...

Content Marketing

Unleashing the Power of Brand Storytelling: Elevate Your Marketing with the Seven Basic Plots

Learn how to unleash the power of brand storytelling in your marketing strategy. Discover the seven...

Hubspot

Why CRM is the Game-Changer in Challenging Startup Investment Climate

Discover why CRM is a game-changer for startups in challenging startup investment climates. Learn...

Inbound Marketing

What is Inbound Marketing?

What is the difference between traditional marketing and inbound marketing?

Performars

Why is Going Digital Important?

Of all the technological advancements, nothing has pervaded our daily lives as much as the...