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How Buyer Personas Fuel Digital Content's U.S. Market Success :Webtoon

Naver Webtoon has become a major player in the evolving digital entertainment landscape, transforming global comic consu …

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Richard Jo
by Richard Jo
4 min read
25년 5월 08일
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Persona Marketing buyer persona
Line webtoon Gen Z

U.S. SME Case Studies: Persona-Driven Market Entry in Korea

In today's globalized market, understanding and catering to local consumer preferences is crucial for international busi …

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Richard Jo
by Richard Jo
8 min read
25년 5월 07일
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Persona Marketing Korea market entry
buyer persona