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Navigating Customer Journey: Strategies for Digital Marketing Success

The term 'Consumer Behavior Theory' has been around for over 120 years, focusing on understanding the customer's buying …

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Richard Jo
by Richard Jo
6 min read
24년 6월 06일
marketing hourglass-1-1
Digital marketing strategy customer journey
Marketing hourglass Marketing persona

Understanding the Customer Journey vs. Customer Experience : A Tale of Two Pathways

Once upon a time, in the bustling marketplace of the business world, there were two distinct paths that customers would …

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Richard Jo
by Richard Jo
3 min read
24년 1월 23일
Customer journey
Persona Marketing customer journey