Persona Marketing with Jobs To Be Done - McDonald's Milkshake Case
Have you ever wondered how our product could be the solution to the pressing issues faced by your personas? In simple te …
Navigating Customer Journey: Strategies for Digital Marketing Success
The term 'Consumer Behavior Theory' has been around for over 120 years, focusing on understanding the customer's buying …
Creating Effective Customer Personas for Digital Marketing Success
Customer personas or buyer personas are representations of ideal customers, providing a glimpse into the characteristics …